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May 1, 2018
By: TOM BRANNA
L’Occitane en Provence is taking a road trip in the “L’Occi Truck,” a new retail store on wheels that marks the first-ever traveling shop experience for the brand. The vintage French Citroën H Van, often used by small-town French farmers, was partly inspired by the food truck revolution, according to the brand. The truck’s first stops were Washington, DC’s Cherry Blossom Festival and Beautycon in New York City. It will travel to Los Angeles in October.
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